THE NAME THAT BUILDS BUSINESS

What this record means

The record shows a cancelled Principal Register registration (Reg. No. 3184373) for “THE NAME THAT BUILDS BUSINESS,” owned by THE BERRY COMPANY, LLC, and the cancellation was entered on July 19 2013 because the owner failed to file an acceptable Section 8 declaration. The mark covered telephone‑directory services, including preparation and placement of ads in classified and electronic directories, advertising and marketing consulting, market‑research services (Class 035), and the publication of telephone directories (Class 041). A similar name would raise the closest record‑based concern if used for any of those advertising, directory or publishing activities, but the record does not extend control to unrelated goods or services. The prosecution history shows the mark moved through normal examination, received a Notice of Allowance in May 2005 and was registered in December 2006 before its later cancellation; no opposition or other enforcement actions appear in the file. I'd treat this as a meaningful concern for anyone planning comparable advertising or directory services.