What this record means
The record shows that “SPORTY STYLE” is a cancelled Principal Register mark owned by Mattel, Inc., a Delaware corporation, and it is no longer live; the registration was cancelled on Oct 25 2013 because the owner did not file an acceptable Section 8 declaration. The registration covered only class 028 goods—specifically toys, games and playthings, namely dolls, doll clothing and doll accessories—so a similar name used on those types of products would present the closest record‑based concern, while uses in unrelated categories fall farther from the scope shown here. The record does not give Mattel control over every possible use of the words “sporty style” in any context. There is no Supplemental Register entry, and the prosecution history simply moves from filing in 2004 through allowance, registration and finally cancellation, with the last meaningful event being the Section 8 cancellation in 2013. No oppositions, cancellations by third parties, or court actions appear in the supplied history. I'd treat this as a moderate concern if you plan a toy‑related line that could be confused with Mattel’s former doll accessories.
Informational only - not legal advice.