"THE NAME TO KNOW, THE ONE TO TRUST!"

What this record means

The record shows a cancelled registration – the mark “THE NAME TO KNOW, THE ONE TO TRUST!” was registered on the Principal Register for Michael O. Vaughn but was cancelled on Oct 19 2012 because a required Section 8 declaration was not filed. It covered only “Real estate brokerage and financing” in International Class 036, so the closest record‑based concern would be a similar phrase used in any real‑estate or financing services. The record does not give the owner control over every use of those words in other industries. Because the mark was never placed on the Supplemental Register, there’s no supplemental‑register sequence to note. The latest meaningful event is the Section 8 cancellation in 2012, and the supplied history shows no oppositions, cancellations by others, or other enforcement activity. I'd treat this as a moderate concern if you plan to use the phrase in real‑estate or financing contexts.