BY OWNER VANTAGE

What this record means

The record shows that the mark “BY OWNER VANTAGE” is no longer active; it was cancelled on October 4, 2013 because the registrant, Buyers Vantage, a Wisconsin corporation, failed to file a Section 8 declaration. The mark had been registered on the Principal Register in 2007 for services in class 035 advertising and business services, specifically real‑estate marketing, online residential tours, and real‑estate advertising, and in class 036 for real‑estate multiple‑listing services. A similar name would raise the closest concern in those real‑estate marketing and advertising areas. The cancellation means the owner no longer holds enforceable rights on the Principal Register, but the record does not remove any potential rights that might exist outside the USPTO system or in other classes. The history shows no opposition, cancellation, or court action beyond the Section 8 cancellation, so there is no visible enforcement activity. For someone looking to use a similar name, the cancelled status reduces the risk, but the specific real‑estate marketing services listed remain the most relevant area of concern.