What this record means
The record shows a live Principal Register registration for the word PASSION owned by PASSION BEAUTY, INC., a California corporation, and it covers “Books and informational flyers in the field of hair fashion, hair education, beauty education and cosmetology, posters, and flip books” (International Class 016). Because the listed goods are focused on printed educational material for hair and beauty professionals, a similar name used on comparable publications would present the closest record‑based concern, while uses in unrelated categories such as clothing or food would be farther from the scope shown. The registration does not give the owner control over every possible use of the word PASSION. The most recent meaningful event is the February 23, 2018 acceptance of the Section 8 (10‑year) renewal and Section 9 (registration) filing, confirming the mark’s continued active status. The supplied history contains no oppositions, cancellations or other enforcement actions. I'd treat this as a meaningful concern if you plan a comparable educational‑print brand.
Informational only - not legal advice.