BECAUSE "EVERY DAY AND EVERY DOLLAR MAKE A DIFFERENCE."

What this record means

The record shows that the mark “BECAUSE “EVERY DAY AND EVERY DOLLAR MAKE A DIFFERENCE.”” was registered on the Principal Register on June 10 2008 for class 036, covering consulting services in strategic financial planning, and was cancelled on January 16 2015 because the owner, Alice M. Wood of a sole proprietorship in Illinois, did not file a Section 8 declaration. The cancellation means the mark is no longer protected, but the history indicates that the owner once had a registered claim over that specific wording in the financial‑planning services area. A similar name would raise the closest concern for services related to financial or insurance consulting, while unrelated goods or services would be farther from the scope shown. The record contains no evidence of oppositions, extensions, or court actions, so there is no visible enforcement activity. For someone considering a similar name, the cancelled status reduces the risk, but the prior registration in class 036 still suggests a potential concern if the new use is in a closely related field.