K.I.R. KEEP IT REAL

What this record means

The record shows that “K.I.R. KEEP IT REAL” is an abandoned service‑mark application, filed on August 23 2006 by Keep It Real Corp., a Nevada corporation, and the USPTO marked it dead on July 12 2009 after the applicant failed to respond to a final refusal. The only goods and services listed are entertainment services for celebrities in sports, movies, television, music, comedy, theatre, and politics, including website community development, e‑commerce, hosting, and the production and publishing of multimedia content for web and traditional channels, all in International Class 041. A similar name used for comparable entertainment or online media services would be the closest record‑based concern, while uses in unrelated fields would be farther from the scope shown here. The prosecution history reflects a final refusal in December 2008 followed by an abandonment notice in July 2009; no enforcement actions such as oppositions or cancellations appear in the file. I'd treat this as a meaningful concern if you plan a comparable entertainment‑focused brand.