SERENADE BEVERLY HILLS COLLECTION
Dead · Refused DEAD/APPLICATION/Refused/Dismissed or Invalidated
What this record means
The record shows the application for SERENADE BEVERLY HILLS COLLECTION is dead – it was abandoned on June 7 2022 after the underlying Madrid‑Protocol registration expired, and no revival petition was filed; the owner listed is Beverly Hills Trading Pty Ltd. The filing covered goods in class 009 (laptop carrying cases), class 018 (various bags, umbrellas and walking sticks) and class 025 (a long list of footwear and related clothing items). A similar name used on products that fall within any of those categories would create the closest record‑based concern, while uses outside those classes are farther from the scope shown here. The record does not give the owner control over every possible use of the words “Serenade,” “Beverly Hills,” or “Collection.” This was a Principal Register filing that faced a refusal in early 2013, received a non‑final office action, and ultimately was abandoned after the international registration died; the latest meaningful event is the abandonment notice dated June 7 2022, and the history shows no oppositions, cancellations or other enforcement activity. I'd treat this as a meaningful concern if you plan to market bags, cases or shoes under a similar name.
Informational only - not legal advice.Mark Trademark
| Drawing type | 4 - STANDARD CHARACTER MARK |
| Filing basis | Madrid Protocol (§66(a)). |
| Status | U.S. application abandoned because International Registration restricted, renounced, or expired, in whole or in part. No transformation or petition to revive is allowed. |
Key dates
| Application filed | Jun 06, 2012 |
| Status date | Jun 07, 2022 |
Goods & services
Laptop carrying cases
Bags, handbags, wallets, briefcases, travel bags, backpacks, carry-on luggage, clutch bags, fashion bags, overnight luggage and trunks; umbrellas, parasols and walking sticks
Clothing, namely, lingerie; headgear; footwear; athletics shoes; athletics shoes; ballet shoes; basketball shoes; bath shoes; bathing shoes; beach shoes; canvas shoes; dance shoes; deck shoes; dress shoes; esparto shoes or sandals; flat shoes; football shoes; formed shoe parts; golf shoes; gymnastic shoes; heel protectors for boots and shoes; heels for shoes; hiking shoes; hockey shoes; leather shoes; men's shoes; midsoles for boots and shoes; pads for shoes (other than orthopaedic); reinforcements of metal for shoes; reinforcements of non-metallic materials for shoes; rubber shoes (other than for protection against accident or injury); rugby shoes; running shoes; safety shoes (non-slip, non-reinforced); shoe insoles, other than for orthopaedic use; shoe pads, other than for orthopaedic use; shoe sole repair blanks; shoe soles; shoes; casual footwear; shoes for infants; leisure shoes; sports footwear; shower shoes; slip-on shoes; snowboard shoes; soccer shoes; sporting shoes; sports shoes; squash shoes; tennis shoes; toe shoes; training shoes; walking shoes; wooden shoes; working shoes (other than for the prevention of accident or injury)
Madrid Protocol · §66(a)
| Intl. registration no. | 1139492 |
| Intl. registration date | Jun 06, 2012 |
| Intl. renewal date | Jun 06, 2022 |
| Date of automatic protection | Jun 20, 2014 |
| Notification of designation | Dec 20, 2012 |
| First refusal flag | Yes |
Owner & representation
| Owner | Beverly Hills Trading Pty Ltd |
| Address | 1/86-92 Milperra Road, Revesby NSW 2212, AUSTRALIA |
| Entity | proprietary limited company organised in the state of new south wales, australia - organized in AUSTRALIA |
| Attorney of record | |
| Correspondent | Beverly Hills Trading Pty Ltd |
| Correspondent address | 1/86-92 Milperra Road, Revesby |