ALPHABET
Dead · Cancelled DEAD/REGISTRATION/Cancelled/Invalidated
What this record means
The record shows that the mark “ALPHABET” is no longer live; it was cancelled on April 24 2022 after the owner, Bayerische Motoren Werke Aktiengesellschaft, had a registration on the Principal Register that was withdrawn because the corresponding international registration was cancelled. The mark covered a range of vehicle‑related services in classes 035, 036, 037, 039, and 042, such as advertising and business consulting for vehicle fleets, financing and insurance for vehicles, repair and maintenance, transportation services, and technical monitoring of fleets. A similar name would raise the closest concern in those vehicle‑service areas, especially where marketing, financing, or fleet management is involved. The record does not give the owner control over every use of the word “Alphabet.” No enforcement actions appear in the supplied history. The latest meaningful event was the cancellation notice in November 2022. If you plan to use a similar name in vehicle‑related services, proceed with caution.
Informational only - not legal advice.Mark Service Mark
| Drawing type | 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S) /NUMBER(S) |
| Filing basis | Madrid Protocol (§66(a)). |
| Status | U.S. registration cancelled because International Registration cancelled in whole or in part. |
Key dates
| Application filed | Jan 13, 2016 |
| Published for opposition | Dec 26, 2017 |
| Registered (Principal) | Mar 13, 2018 |
| Status date | Apr 24, 2022 |
Goods & services
Advertising, marketing and promotion services in relation to vehicle fleets; business consultation services relating to the repair and maintenance of vehicles; business planning, consultancy services, business operating services relating to fleet management; business monitoring services relating to fleet management
Financing services, namely, financing the purchase and lease of vehicles; financial advisory service in relation to gas and fuel cards, issue of gas and fuel cards as well as payment and accounting services in relation to the use of the gas and fuel cards; insurance brokerage for vehicles; lease-purchase financing of vehicles; financing services for the contract purchase of vehicles; financial advisory services in relation to all the aforementioned services relating to vehicles; financial advisory services in relation to the repair and maintenance of vehicles; financial planning and advisory service in relation to vehicle fleets and monitoring of vehicle fleets; financial analysis in relation to vehicle fleets, all in association with company vehicle fleet purchases and leases
Repair and maintenance of vehicles
Transport by ferry, boat, rail, and air; packaging and storage of goods; travel arrangements, namely, making bookings for transportation; rental of cars
Analysis, research and quality control for others in the field of fuel stock and vehicle maintenance stock; engineering consulting relating to the repair and maintenance of vehicles; technical monitoring of vehicle fleets, namely monitoring of carbon dioxide emissions and monitoring of fuel efficiency; vehicle fleet analysis with regard to technical matters, namely motor vehicle inspections for vehicle fleets
Madrid Protocol · §66(a)
| Intl. registration no. | 1143659 |
| Intl. registration date | Apr 24, 2012 |
| Intl. renewal date | Apr 24, 2022 |
| Date of automatic protection | Aug 04, 2017 |
| Notification of designation | Feb 04, 2016 |
| First refusal flag | Yes |
Owner & representation
| Owner | Bayerische Motoren Werke Aktiengesellschaft |
| Address | Petuelring 130, 80809 München, GERMANY |
| Entity | JOINT STOCK COMPANY - organized in GERMANY |
| Attorney of record | Aimee Gessner |
| Correspondent | Aimee Gessner |
| Attorney email | t********@*****.de |
| Correspondent email | t********@*****.de |
| Correspondent phone | 0********5 |
| Correspondent address | Dept. AJ-55, 80809 |