HEY BARISTA
Live · Registered LIVE/REGISTRATION/Issued and Active
What this record means
The record shows that “HEY BARISTA” is a live, registered mark on the Principal Register owned by Oatly AB, a joint‑stock company organized in Sweden. The mark covers a wide range of goods and services, including dairy‑substitute beverages such as oat‑based drinks, various plant‑based milks, and related food products in class 029; downloadable computer software for online community management in class 009; digital marketing and online advertising services in class 035; education and nutrition training services in class 041; and restaurant, café, and quick‑service food services in class 043. A similar name would raise the closest concern in any of these areas, especially where the goods or services overlap with the listed classes. The record does not grant control over every use of the wording in all contexts. No enforcement activity—oppositions, cancellations, or court actions—is visible in the supplied history. The most recent status event is the registration on September 24, 2024. For someone considering a similar name, the presence of this active registration suggests a meaningful risk of infringement in the listed goods and services.
Informational only - not legal advice.Mark Trademark, Service Mark
| Drawing type | 4 - STANDARD CHARACTER MARK |
| Filing basis | Madrid Protocol (§66(a)). |
| Status | Registered. The registration date is used to determine when post-registration maintenance documents are due. |
Key dates
| Application filed | Jun 18, 2019 |
| Published for opposition | Apr 09, 2024 |
| Registered (Principal) | Sep 24, 2024 |
| Status date | Sep 24, 2024 |
Goods & services
Downloadable and recorded computer software namely communication software, game software, interface software and graphics software for the creation and management of online communities; downloadable and recorded computer community software namely communication software, game software, interface software and graphics software for the creation and management of online communities; downloadable and recorded computer software for online messaging and for online community management services in the field of digital marketing; downloadable and recorded computer software for the creation and management of online communities in the fields of websites and webhosting; downloadable application software for mobile phones, namely, software for the creation and management of online communities; downloadable computer programs for the creation and management of online communities; downloadable electronic data files featuring digital recipes and collections of recipes in electronic format; all of which expressly excludes software providing tools and programming language to enable software developers to prepare business applications
Dairy substitutes, namely, artificial cream, hazelnut milk, soy milk, oat-based cream, almond milk, almond milk-based beverages, coconut milk, coconut milk-based beverages, hemp milk used as milk substitute, peanut milk, peanut milk-based beverages, rice milk, rice milk for use as milk substitute, functional milk substitute beverages, fruit-flavored milk substitutes based on oats, oat-based yoghurt substitute, oat-based yoghurt and drinking yoghurt free of milk and lactose, fruit-flavored yoghurt substitutes containing oats, cream substitutes, cream substitutes containing oat; milk substitutes; oat-based drinks for use as milk substitute; milk substitutes containing oats
Digital marketing services for an online community in the nature of the development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications, all for the purposes of maintaining an online community and increasing engagement of the online community, encouraging discussions amongst the online community, all for business and commercial purposes; online marketing services; online advertising; online ordering services featuring food and foodstuffs, beverages and drinks, food supplements and dietary food supplements, dietary supplements and dietary food supplements, functional foods, functional health foods and functional beverages, slimming products, dairy substitutes and dairy product substitutes, oats and oat-based products; online business networking services
Education services, namely providing courses, training, web-based seminars or workshops and mentoring in the field of healthcare, diet and nutrition; entertainment services in the nature of organising social entertainment events; instruction on healthcare, diet and nutrition; information on education; entertainment information; education services, namely providing courses, training, web-based seminars or workshops and mentoring relating to nutrition; dietary education services, namely providing courses, training, web-based seminars or workshops and mentoring in the field of nutrition; providing of training in the field of health care and nutrition; provision of instruction relating to nutrition; instruction in nutrition and diet not medical in nature; training services in the field of nutrition and diet; club services, namely membership club services in the nature of providing social entertainment events, educational courses, mentorship and training to members in the field of diet and nutrition; provision of social club services, namely, arranging, organizing, and hosting social events, get-togethers, and parties for club members; social club services for educational and entertainment purposes, namely arranging, organizing, and hosting social events, get-togethers, and parties for club members; arranging and conducting seminars; arranging and conducting educational conferences; arranging and conducting educational congresses; arranging and conducting workshops in the field of healthcare, diet and nutrition; organising of educational seminars, conferences and congresses; organising of competitions in the field of healthcare, diet and nutrition; organising exhibitions for cultural or educational purposes; providing non-downloadable online electronic publications in the nature of graphic works being photographs and illustrations, articles, biographical articles and newspapers in the field of healthcare, diet and nutrition
Provision of food and drink in restaurants, cafes, coffee shops and quick service food establishments; café services and cafeteria services; cafés and cafeterias; take away food and drink services, namely take-out restaurant services; take away café and cafeteria services
Madrid Protocol · §66(a)
| Intl. registration no. | 1500276 |
| Intl. registration date | Jun 18, 2019 |
| Intl. renewal date | Jun 18, 2029 |
| Date of automatic protection | Dec 16, 2023 |
| Notification of designation | Nov 28, 2019 |
| First refusal flag | Yes |
Owner & representation
| Owner | Oatly AB |
| Address | Box 588, SE-201 25 Malmö, SWEDEN |
| Entity | JOINT STOCK COMPANY - organized in SWEDEN |
| Attorney of record | Karen Kreider Gaunt |
| Correspondent | Karen Kreider Gaunt |
| Attorney email | k********@*****.com |
| Correspondent email | 5 emails |
| Correspondent phone | 5********0 |
| Correspondent address | Cincinnati, OHIO |