ALPHABET
Live · Registered LIVE/REGISTRATION/Issued and Active
What this record means
The record shows that the mark “ALPHABET” is live and registered on the Principal Register under serial 79335600, owned by Bayerische Motoren Werke Aktiengesellschaft, a joint‑stock company organized in Germany. It covers a range of financial and automotive services, including vehicle fleet management finance, insurance brokerage for vehicles, repair and maintenance consulting, passenger and goods transportation, and technical engineering services related to vehicle fuel consumption and fleet operations. A similar name would raise the closest concern in these automotive‑finance and transportation‑related areas. The record does not give the owner control over every use of the word “ALPHABET.” The most recent event is the registration on August 1, 2023, with no enforcement actions recorded. The next consequential date is the auto‑protection date of November 26, 2023. For someone looking to use a similar name, the risk is that it could conflict with this registered mark in the listed automotive and financial services.
Informational only - not legal advice.Mark Service Mark
| Drawing type | 5 - AN ILLUSTRATION DRAWING WITH WORD(S)/LETTER(S)/NUMBER(S) IN STYLIZED FORM |
| Filing basis | Madrid Protocol (§66(a)). |
| Status | Registered. The registration date is used to determine when post-registration maintenance documents are due. |
Key dates
| Application filed | Dec 20, 2021 |
| Published for opposition | May 16, 2023 |
| Registered (Principal) | Aug 01, 2023 |
| Status date | Aug 01, 2023 |
Goods & services
Financial affairs, namely, financial management and analysis services related to vehicle fleet management; financial advice on credit cards, issuance of credit cards, and credit card transaction processing services; insurance, namely, insurance brokerage for vehicles; financial leasing being providing lease financing for automobiles; financial services for the purchase of motor vehicles, namely, financing relating to automobiles; financial advisory services in connection with all the above-mentioned services; financial advisory services in connection with the repair and maintenance of vehicles; financial planning and financial consultancy in relation to vehicle fleets and monitoring of vehicle fleets in relation to financial matters; preparation of fleet analyses in relation to financial matters, namely, financial analysis of vehicle fleets
Repair and maintenance of vehicles; consulting services in relation to repair and maintenance of vehicles from a technical point of view; consulting services in relation to repair and maintenance of vehicles from an ecological point of view
Transportation of passengers and goods; packaging and storage of goods; travel arrangements namely, arranging of transfer for travelers and for vehicles, making bookings for transportation; rental of vehicles; providing transportation information, advice and reservation services
Engineering services, namely, technical monitoring and technical analysis of vehicle fuel consumption of vehicle fleets for technical project planning and technical quality monitoring purposes; technology consulting services in relation to repair and maintenance of vehicles from a technical point of view; engineering services, namely, technical project planning and technical quality monitoring of vehicle fleet operations and consultancy therefor; engineering services, namely, preparation of technical analyses and technical monitoring in relation to repair of vehicles
Madrid Protocol · §66(a)
| Intl. registration no. | 1649696 |
| Intl. registration date | Dec 20, 2021 |
| Intl. renewal date | Dec 20, 2031 |
| Date of automatic protection | Nov 26, 2023 |
| Notification of designation | Mar 10, 2022 |
| First refusal flag | Yes |
Owner & representation
| Owner | Bayerische Motoren Werke Aktiengesellschaft |
| Address | Petuelring 130, 80809 München, GERMANY |
| Entity | JOINT STOCK COMPANY - organized in GERMANY |
| Attorney of record | Aimee Gessner |
| Correspondent | Aimee Gessner |
| Attorney email | a********@*****.de |
| Correspondent email | 2 emails |
| Correspondent phone | 0********5 |
| Correspondent address | Dept. AJ-55, Munich |