SERENADE

What this record means

The record shows that “SERENADE” was registered on the Principal Register to MacDonald Tobbacco Inc. on July 23, 1974, but the registration was cancelled on January 6, 1981 because the owner failed to file an acceptable Section 8 declaration, and the USPTO now lists the mark as dead. No goods or services are listed in the record, so the visible scope of protection is limited to whatever was originally claimed but not shown here; a similar name used for tobacco‑related products would be the closest area of concern, while uses in unrelated fields would be farther from the recorded scope. The record contains no indication of oppositions, cancellations by a third party, or other enforcement activity. I'd treat this as a meaningful concern for tobacco‑related branding, but it does not automatically block all other uses of the word “SERENADE.”