What this record means
The record shows that “FLORES DE LAVANDA” is no longer active – it was cancelled on July 20, 2018 because the registrant, THE DIAL CORPORATION, did not file an acceptable Section 8 declaration, and the USPTO lists the mark as “Dead · Cancelled.” The registration covered only one class, 003, for “laundry care preparations, namely, fabric softener,” so a later user of a similar name in the fabric‑softener market would encounter the closest record‑based concern. The record does not give THE DIAL CORPORATION control over every use of the words “flores” or “lavanda” in unrelated goods or services. There is no Supplemental Register entry, and the prosecution history simply moves from filing in 2010 to registration in 2011 and then to the Section 8 cancellation in 2018. The supplied history shows no oppositions, cancellations by third parties, or other enforcement activity. I'd treat this as a moderate concern if you plan a similar name for fabric‑softener products, but the risk is far lower for unrelated categories.
Informational only - not legal advice.