MOST LIKELY TO KEEP IT REAL

What this record means

The record shows that “MOST LIKELY TO KEEP IT REAL” is an abandoned service mark – the USPTO marked it dead after no Statement of Use was filed following the Notice of Allowance, with the abandonment notice dated August 29 2011. The owner listed is Sears Brands, LLC, an Illinois limited‑liability company. The filing covered “retail store services and online retail store services featuring back‑to‑school themed products, namely apparel and accessories, footwear, school supplies, stationery, bedding, linens, furniture, desks, chairs, bookshelves, plastic crates, stackable shelving, home electronics, food, health and beauty products” in International Class 035. A similar name would raise the closest concern if used for comparable retail or e‑commerce services tied to those back‑to‑school items; the record does not extend to unrelated goods or services. The prosecution history shows the application proceeded to a Notice of Allowance on January 25 2011 but was never consummated, leading to abandonment. No oppositions, cancellations or court actions appear in the supplied history. I'd treat this as a meaningful concern for anyone planning a comparable retail or online store brand in the same product categories.