KEEP IT REALTY

What this record means

The record shows that “KEEP IT REALTY” is an abandoned service‑mark application, filed by Keep It Realty, a New York limited liability company, and the USPTO marked it dead on November 14 2012 after the applicant failed to respond to an Office action. The filing covered Class 036 real‑estate listing services and Class 038 online forums for messages about leasing and sale of real estate, so a later business using a similar name in those exact areas would run into the closest record‑based concern. The record does not give the owner control over every use of the words “keep it” or “realty” in unrelated fields. Because the application was never issued on the Supplemental Register, there is no supplemental‑register sequence to note. The latest meaningful event is the abandonment notice mailed on the same date the mark was declared dead, and no oppositions, cancellations or court actions appear in the history. I'd treat this as a moderate concern if you plan a comparable name in real‑estate listing or online real‑estate forums.