JES' KEEP IT REAL!

What this record means

The record shows that the application for JES' KEEP IT REAL! was filed by Tommy G. Thomas on Nov 1 2011, but it was abandoned on Sep 17 2012 after the applicant failed to respond to an Office action, so the mark is not live or registered. The filing covered only Class 025 clothing – specifically shirts, tee shirts, sweat shirts, sweat pants, hooded sweat shirts, sleep shirts, tank tops and headgear such as caps, hats and skull caps – with a first use date of Aug 1 2004. Because the protection was limited to those apparel items, a similar phrase used on unrelated goods would be farther from the scope shown here, though the same wording on clothing could raise a record‑based concern. The prosecution history notes a pseudo‑mark notice in November 2011 and a non‑final action in February 2012, ending with the abandonment notice in September 2012; no oppositions or cancellations appear in the file. I'd treat this as a meaningful concern if you plan to use the phrase on clothing, but the record does not extend to other product categories.