JULIUS LEAGUE

What this record means

The record shows that “JULIUS LEAGUE” is a live, registered service mark owned by American Dairy Queen Corporation. It protects customer‑loyalty services for restaurant customers used for commercial, promotional and advertising purposes under class 035. A similar name used in the same or closely related field—such as a loyalty program for a restaurant chain—would raise the closest record‑based concern. The record does not give the owner control over every use of the words “Julius” or “League” in unrelated contexts. The mark is on the Principal Register, so the prosecution history shows a straightforward registration without any supplemental‑register sequence. The most recent meaningful event is the renewal on January 11, 2023, which keeps the mark active. No oppositions, cancellations, or other enforcement actions appear in the supplied history. For someone looking to use a similar name, the risk is that the mark could be enforceable in the restaurant‑loyalty space.