LET'S KEEP IT REAL!

What this record means

The record shows that “LET'S KEEP IT REAL!” is an abandoned service mark, filed by Evelyn J Braxton as an individual on July 19 2012 and abandoned on June 17 2013 after the applicant failed to respond to an Office action, which is the most recent status event in the file. The only listed goods are “multimedia entertainment services in the nature of recording, production, and post‑production services in the fields of music, video, film, internet, television” under class 041, so a similar name used for those kinds of entertainment or media production services would raise the closest record‑based concern. The record does not give the owner control over every possible use of the phrase in other industries or contexts. The prosecution history shows a notice of a pseudo‑mark and a non‑final action in late 2012, followed by the abandonment notice in 2013, but no supplemental‑register filing appears. No oppositions, cancellations or court actions are listed, so the supplied history shows no visible enforcement activity. I'd treat this as a moderate concern if you plan to use the same wording for comparable multimedia services.