What this record means
The record shows that “KEEP IT REAL” is an abandoned service mark, filed by Raymond G. Sherman as an individual on Feb 12 2013 and abandoned on Jan 2 2014 because the applicant failed to respond to an Office action; the latest status event is the abandonment notice mailed that same day. The only listed goods are “imprinting messages on wearing apparel, accessories and mugs” in International Class 040, so a similar phrase used on clothing, bags, mugs or related items would be the closest area of concern based on this filing. The record does not give the owner control over every possible use of the words “keep it real,” especially outside the described apparel‑related services. No supplemental‑register filing appears, and the prosecution history simply reflects a non‑final action and the subsequent failure to reply, leading to abandonment. The supplied history contains no oppositions, cancellations or court actions, so there are no visible enforcement signals. I'd treat this as a moderate concern if you plan a similar imprint on apparel or related merchandise.
Informational only - not legal advice.