ESMERALDA, A SINE QUA NON DESTINATION

What this record means

The record shows that the application for ESMERALDA, A SINE QUA NON DESTINATION was abandoned on May 27, 2014 because the applicant did not respond to an Office action, so the mark is not live or registered; the owner listed is Alianza Marcas E Imagen, S.A. de C.V., a Mexican corporation. The only goods covered are in International Class 037 – “real estate development; real estate development and construction of commercial, residential and hotel property; real estate site selection.” A similar name would raise the closest concern if used for any real‑estate development or construction services, since the record’s protection is limited to that description and does not extend to unrelated products or services. The prosecution history shows a non‑final action issued in October 2013 followed by an abandonment notice in May 2014, but there is no indication of any opposition, cancellation or court action. I'd treat this as a meaningful concern for anyone planning a real‑estate‑related brand that resembles the mark.