OBSESSED WITH IMPULSE!

What this record means

The record shows that the mark “OBSESSED WITH IMPULSE!” is no longer live; it was cancelled on March 5, 2021 because the registrant, Wm. Wrigley Jr. Company, failed to file a declaration under Section 8. The mark was once registered on the Principal Register in 2014 for the specific service of marketing consultation in the field of shopping behaviors and impulse purchases, class 035. A similar name used for that same type of marketing or consulting service would raise the closest record‑based concern. The cancellation does not mean the wording is free for all uses; the history only shows that the owner’s rights ended in that particular service area. No enforcement actions such as oppositions or cancellations after publication appear in the supplied history. The last significant event was the Section 8 cancellation in 2021. If you’re thinking of a similar name for marketing‑consulting services, this record suggests a meaningful risk of confusion with the former Wrigley mark.