MAKE IT COUNT.

What this record means

The record shows that “MAKE IT COUNT.” was a registered service mark on the Principal Register, owned by Complete Senior Inc, a California corporation. The mark was cancelled on March 19, 2021 because the registrant failed to file a Section 8 declaration. The goods and services listed are online magazines, downloadable feature magazines, blogs, and a website providing information on popular culture, news, current events, work and retirement, travel, social security disability, finance, nutrition, exercise, culture, health, fashion, entertainment, and lifestyle for senior citizens over 50. A similar name used in those same online publishing or informational services for seniors would raise the closest record‑based concern. The cancellation does not mean the wording is free for all uses; it only removes the specific registration. No enforcement actions, oppositions, or cancellations after publication appear in the supplied history. The latest meaningful event is the cancellation in March 2021. If you plan to use a similar name in the same senior‑focused online publishing niche, you should be aware that the cancelled mark still signals prior ownership and potential future claims.