What this record means
The record shows that the mark “IT'S NOT BACON!” was registered on the Supplemental Register on September 22, 2015, but was cancelled on April 1, 2022 because the owner, Everyday Superfoods Inc., did not file a Section 8 declaration. The goods listed are plant‑based snack food and salad topper, specifically bacon‑flavored strips and bits made from coconut, in class 029. A similar name would raise the closest concern for products that are plant‑based snack foods or salad toppers that imitate bacon flavor. The Supplemental Register status means the mark was not considered distinctive enough for the Principal Register, as shown by the examiner’s amendment and the eventual registration on the Supplemental Register. No enforcement actions such as oppositions or cancellations appear in the supplied history. The latest meaningful event is the cancellation in 2022. For someone looking to use a similar name, the cancelled status suggests that the owner no longer holds enforceable rights, but the specific goods listed remain a potential point of concern if the new use is very close to those coconut‑based bacon‑flavored snacks.
Informational only - not legal advice.