JUST BECAUSE

What this record means

The record shows that the “JUST BECAUSE” service mark is dead, having been abandoned on November 12 2018 because the applicant, Hy‑Vee, Inc., did not respond to an Office action, and the record contains no later activity. The only goods and services listed are “Retail florist shop services” in International Class 035, with a first use date of September 11 2013 and a use‑in‑commerce date of September 28 2014, so a similar name used for floral retail would raise the closest record‑based concern. The record does not give Hy‑Vee control over every possible use of the words “JUST BECAUSE,” only over the specific floral‑shop services described. Because the mark was on the Principal Register before abandonment, there is no Supplemental Register sequence to note. The latest meaningful event is the abandonment notice mailed on November 13 2018, and no enforcement actions such as oppositions or cancellations appear in the history. I'd treat this as a meaningful concern if you plan a comparable floral‑shop brand, but the risk is limited to that narrow service area.