What this record means
The record shows that the mark “FIRE FLOWER” is dead on the Principal Register, owned by E. & J. Gallo Winery. It was filed on September 28, 2016 as an intent‑to‑use application for alcoholic beverages except beers (class 033). Because the owner never filed a Statement of Use or Extension Request after the Notice of Allowance on April 11, 2017, the mark was abandoned on June 8, 2020. The abandonment is the most recent status event. No opposition, cancellation, or court action appears in the history, so the supplied record shows no visible enforcement activity. The closest area of concern for a new name would be the sale of alcoholic beverages other than beer, since that is the only goods category listed. The record does not give the owner control over every use of the wording, and the abandonment means the mark is no longer protected. If you are thinking of a similar name for a product in that same category, you should be aware that the abandoned mark still exists in the USPTO database and could raise a concern for similarity.
Informational only - not legal advice.