PORTFOLIO BY WELLS FARGO PREMIER PLUS

What this record means

The record shows that the mark “PORTFOLIO BY WELLS FARGO PREMIER PLUS” is dead, having been abandoned by the applicant, Wells Fargo & Company, a Delaware corporation, on January 10, 2017. The mark was filed as a service mark on November 30, 2016 under an intent‑to‑use basis and was listed on the Principal Register. The goods and services covered are in classes 035 and 036, specifically incentive reward programs for banking and credit card services, wealth‑management and investment advisory services, and various banking and financial services. Because the mark was abandoned, it no longer provides protection, but the record still indicates that a similar name could raise the closest concern for those same banking, credit, and investment services. The prosecution history shows a straightforward application and abandonment sequence with no opposition or enforcement actions recorded. With no active registration or enforcement activity, the supplied history shows no visible enforcement signals. For someone considering a similar name, the main risk is that the abandoned mark still signals that Wells Fargo once claimed rights in these specific financial services, so a new use in that same sphere could still invite scrutiny.