What this record means
The record shows that the mark “BRIE PRÉSIDENT EUROPE'S LEADING CHEESE EXPERT BRIE PRÉSIDENT” is live and registered on the Principal Register under serial 87384479, owned by B.S.A., a joint‑stock company organized in France. It covers the sale of cheese, specifically listed under class 029, with first use in May 2016. A similar name would raise the closest concern for any business selling cheese or related dairy products, because that is the exact scope of the registered goods. The record does not give the owner control over every use of the words “Brie” or “President” in unrelated contexts. The most recent status event is the acceptance of a Sections 8 and 15 declaration on March 15 2024, confirming the mark’s continued registration. No opposition, cancellation, or court action appears in the supplied history, so there is no visible enforcement signal. If you are thinking of using a similar name for cheese or dairy products, this record suggests a meaningful risk of conflict.
Informational only - not legal advice.