DRESS IT UP

What this record means

The record shows that the mark “DRESS IT UP” is dead, having been abandoned by IE Direct LLC because the applicant failed to respond to an Office action. The mark was filed on May 23 2017 and abandoned on July 11 2018. It covered the single class 025, specifically belts, with first use in commerce on January 1 2016. Because the mark was only on the Principal Register and only for belts, a similar name used for other clothing items or unrelated goods would raise a less direct concern, but the record still indicates that the wording “DRESS IT UP” was considered distinctive enough for registration in that narrow context. The prosecution history shows a final refusal in December 2017, followed by an abandonment notice in July 2018, with no later enforcement activity recorded. The supplied history shows no visible enforcement signals. For someone considering a similar name, the closest record‑based concern lies in the belt category; other apparel or services may present a more distant risk.