IT'S CHRISTMAS KEEP IT REAL

What this record means

The record shows a cancelled Principal Register service mark “IT’S CHRISTMAS KEEP IT REAL” (Serial 87469581, Reg. No. 5378201) that was owned by the Christmas Tree Promotion Board, a non‑corporate board created under the Christmas Tree Promotion, Research and Information Order, and it was cancelled on July 26, 2024 because the registrant failed to file a proper Section 8 declaration. The registration covered only class 035 advertising and business services – specifically association services that promote public awareness of the demand for cut Christmas trees, the benefits of cut Christmas trees, and the interests of growers, farmers and importers in the cut‑tree industry. A similar phrase used in any other field would not automatically fall within this scope, but a name used for tree‑related promotion or advertising could raise a record‑based concern. The prosecution history shows the mark was approved and entered on the Principal Register in January 2018, with a courtesy reminder for the six‑year Section 8 filing sent in January 2023, followed by the cancellation in July 2024. No oppositions, cancellations other than the Section 8 lapse, or court actions appear in the supplied history. I'd treat this as a meaningful concern if you plan a similar name for tree‑related advertising, but the record does not control uses outside that narrow service description.