IT'S CHRISTMAS KEEP IT REAL

What this record means

The record shows the mark IT'S CHRISTMAS KEEP IT REAL is cancelled – the registration was cancelled on July 26 2024 because the registrant, the Christmas Tree Promotion Board, failed to file a required Section 8 declaration, and the record is listed as “dead · Cancelled.” It was a Principal Register service mark covering Class 035 advertising and business services, specifically “association services, namely, promoting public awareness of the demand for cut Christmas trees; promoting public awareness of the importance and benefits of cut Christmas trees; promoting the interests of growers, farmers and importers in the cut Christmas tree industry.” A similar phrase used in connection with any of those promotional or industry‑related activities would raise the closest record‑based concern, but the record does not give the Board control over every possible use of the words “Christmas” or “keep it real” in unrelated fields. The latest meaningful event is the Section 8 cancellation in July 2024, and the supplied history shows no oppositions, cancellations by others, or other enforcement activity. I'd treat this as a meaningful concern if you plan a name that targets Christmas‑tree promotion or related advocacy.