UN-BRIE-LIEVABLE

What this record means

The record shows that the mark “UN‑BRIE‑LIEVABLE” is live and registered on the Principal Register, owned by 2525645 Ontario Inc., a corporation organized in Canada. It protects raw, non‑dairy cheese made from fermented cashews, a specific food product first used in commerce in May 2015. A similar name would raise the closest concern in the same niche of cashew‑based cheese products; uses in unrelated food categories would be farther from the scope shown. The record does not give control over every use of the wording. The prosecution history indicates a straightforward registration with no descriptiveness refusal, and the latest status event is the acceptance of a Sections 8 and 15 declaration on April 5 2025. No opposition, cancellation, or court action appears in the supplied history, so there is no visible enforcement signal. For someone considering a similar name, the existing registration presents a meaningful risk in the cashew cheese market.