KEEP IT REAL

What this record means

The record shows that KEEP IT REAL is a live, Principal Register service mark owned by Ginger Street, LLC, a Utah limited‑liability company, and it was officially registered on May 28 2024 after a series of extensions and a statement‑of‑use process. The registration covers “Restaurant services; bar services” in International Class 043, so the closest area of concern would be any other business that offers dining or drinking establishments under a similar name. The record does not give Ginger Street control over every possible use of the phrase “keep it real” in unrelated fields, and it does not appear on the Supplemental Register, so no descriptiveness refusal followed by a supplemental filing is shown. The most recent meaningful event is the notice of registration confirmation emailed on May 28 2024, and the supplied history contains no oppositions, cancellations or other enforcement actions. I'd treat this as a meaningful concern if you plan a restaurant or bar brand that sounds alike.