What this record means
The record shows that the application for VILLE DE ROSE was abandoned on January 7, 2020, so the mark is not live or registered; the owner listed is BLUHAZL ORGANIC, LLC, a Nevada limited‑liability company. The only goods covered in the filing are “Live flowers; Live plants” in International Class 031, meaning the closest area of concern would be any other business offering fresh or potted flora under a similar name. The record does not give the owner any control over uses of the words “Ville de Rose” in unrelated fields such as clothing, food, or services. The prosecution history shows the USPTO issued a non‑final office action in June 2019, followed by an abandonment notice and final abandonment in January 2020 because the applicant failed to respond, but there is no indication of a Supplemental Register filing. The latest status event is the abandonment notice on January 7, 2020, and the supplied history shows no oppositions, cancellations or other enforcement activity. I'd treat this as a meaningful concern if you plan to sell live flowers or plants under a similar name, but the risk drops sharply for other product categories.
Informational only - not legal advice.