SMILING
Live · Registered LIVE/REGISTRATION/Issued and Active
What this record means
The record shows that “SMILING” is a live Principal Register service mark owned by Smiling S.r.l., a limited‑liability company organized in Italy, and it has been registered since October 6 2020. The registration covers advertising and business services (class 035) such as marketing, digital advertising, business‑management consulting and online retail of digital media; communication services (class 038) including telecommunication access, transmission of voice, data, images and video, and e‑commerce platform access; and scientific‑technology services (class 042) like software creation, website design, hosting and related consulting. A similar name used in any of those advertising, telecom or software‑related contexts would create the closest record‑based concern, while uses outside those categories are farther from the scope shown. The record does not give the owner control over every possible use of the word “SMILING.” The prosecution history shows a final refusal in April 2020 that was overcome and the mark entered the Principal Register, but no supplemental‑register step is present. The most recent meaningful event is a Section 8 courtesy reminder dated October 6 2025, and the supplied history shows no oppositions, cancellations or other enforcement actions. I'd treat this as a meaningful concern if you plan a name in the same advertising, communications or software services space.
Informational only - not legal advice.Mark Service Mark
| Drawing type | 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S) /NUMBER(S) |
| Filing basis | Foreign Registration (§44(e)). |
| Status | Registered. The registration date is used to determine when post-registration maintenance documents are due. |
Key dates
| Application filed | Aug 08, 2019 |
| Published for opposition | Jul 21, 2020 |
| Registered (Principal) | Oct 06, 2020 |
| Status date | Oct 06, 2020 |
Goods & services
Marketing, advertising and promotional services; Digital advertising services; Graphic advertising services; Business management consultancy; providing consumer information and business information via video in the field of news, cinema, tv and music; market research and provision of market research information; Online retail store services featuring online delivery of digital media, namely, images movies, musical and audiovisual works and related merchandise; Marketing in the framework of software publishing
Telecommunication access services; telecommunication services, namely, transmission of voice, data, images, audio and video by means of telecommunications networks and the Internet; telecommunication services, namely, providing access to pictures and video at a remote station; Providing access to e-commerce platforms on the Internet; Electronic transmission of images, photographs, graphic images and illustrations over a global computer network; Telecommunications services, namely, electronic transmission of data, messages and information; Audio, text and video broadcasting services over computer or other communication networks, namely, uploading, posting, displaying, tagging, and electronically transmitting data, information, audio and video images
Software creation, computer software design, development of software, installation of computer software, maintenance of computer software, updating of computer software; Research and consultancy services relating to computer software design and development; Development of software for processing and distribution of multimedia contents; Creating and maintaining web sites for others; Consultancy relating to the creation and design of websites for e-commerce; Programming of software for e-commerce platforms; Design of software for processing and distribution of multimedia contents; Hosting web sites; website design services; Managing the web sites of others; Creation of internet web sites; consulting relating to the design of internet web sites
Owner & representation
| Owner | Smiling S.r.l. |
| Address | Via Giovanni da Procida 35/A, Milano MI ITALY 20149 |
| Entity | LIMITED LIABILITY COMPANY - organized in ITALY |
| Attorney of record | Francesco Braga |
| Correspondent | Francesco Braga |
| Attorney email | f********@*****.com |
| Correspondent email | f********@*****.com |
| Correspondent phone | 3********1 |
| Correspondent address | 7, MILANO |