What this record means
The record shows that “PURPLE” is a live, registered service mark owned by Salty Dot, Inc., a Delaware corporation, and it sits on the Principal Register. It covers “insurance lead collection and matching services, namely, matching consumer requests for insurance policy quotes collected over the internet to pre‑qualified insurance brokers, agents and agencies interested in those requests” in International Class 035, so a similar name used for any kind of insurance‑quote matching service would be the closest record‑based concern. The registration does not give Salty Dot control over every use of the word “PURPLE” in other industries or contexts. The prosecution history simply shows the normal flow from filing (Dec 7 2019) through publication, approval and registration on June 30 2020, with no indication of a Supplemental Register filing. The most recent meaningful event is a courtesy reminder for the Section 8 six‑year filing sent on June 30 2025, and the supplied history contains no opposition, cancellation or other enforcement actions. I'd treat this as a meaningful concern if you plan a comparable insurance‑lead service.
Informational only - not legal advice.Goods & services
Cl. 035Advertising & Business
ACTIVE Insurance lead collection and matching services, namely, matching consumer requests for insurance policy quotes collected over the internet to pre-qualified insurance brokers, agents and agencies interested in those requests
First use: Nov 01, 2019
Use in commerce: Nov 01, 2019