BRIC-A-BRAC

What this record means

The record shows that “BRIC‑A‑BRAC” is a live, registered mark on the Principal Register, owned by Le Bon Garçon Inc., a California corporation. It protects the word “BRIC‑A‑BRAC” for cereal‑based snack foods, including chocolate‑flavored snack foods and rice‑based snack foods, first used in commerce on August 15, 2020. A similar name would raise the closest concern for any product that falls within those snack‑food categories, especially chocolate or rice‑based snacks. The record does not give the owner control over every use of the wording; it is limited to the goods listed. The prosecution history shows a straightforward path: the application was filed September 2, 2020, published for opposition February 9, 2021, and registered April 27, 2021, with no opposition or cancellation events. The latest maintenance event is the 6‑year reminder email on April 27, 2026. No enforcement activity appears in the supplied history. If you’re thinking of a similar name for a snack food, this record suggests a meaningful risk of conflict in that specific product area.