THE MARK CONSISTS OF A BLUE CIRCLE WITH BLUE LETTERS THAT SAY AFFORDABLE FAMILY AT THE TOP OF CIRCLE. THERE ARE ALSO LETTERS INSIDE THE CIRCLE AT THE BOTTOM THAT SAYS, YOUR NEEDS COME FIRST. ALSO, INSIDE THE CIRCLE IN CORN FLOWER YELLOW/GOLD ARE THE FIGURES OF TWO PEOPLE (ONE SMALLER THAN THE OTHER) WITH A HAND THAT COMES UNDERNEATH THEM AND CRADLE THEM.

What this record means

The record shows that the mark is dead and was refused, so it is not live or registered. The owner listed is Nimmo, Natalee, a limited liability company organized in South Carolina. The mark was applied for on the Principal Register for services in class 036, specifically insurance agencies, insurance consultation, administration of employee benefit plans concerning insurance and finance, and financial consultancy and insurance consultancy. Because the mark was refused, it does not give the owner control over the wording in any other classes or for unrelated goods or services. The prosecution history shows a single entry on October 12, 2020, and the status date of November 23, 2020, when the application was declared void for not meeting minimum filing date requirements. No oppositions, cancellations, or other enforcement actions appear in the supplied history. For someone considering a similar name in the insurance or financial consultancy field, the closest record‑based concern would be the specific services listed, but the refusal means the mark offers no enforceable protection.