CIMA COUNTER INTELLIGENCE MARKETING AUTOMATION
Live · Registered LIVE/REGISTRATION/Issued and Active
What this record means
The record shows a live, registered Principal Register service mark owned by Mortgage Guru LLC, a Texas limited‑liability company, and the mark “CIMA COUNTER INTELLIGENCE MARKETING AUTOMATION” is currently active. It covers, in Class 035, demand‑creation and lead‑generation services as well as matching borrowers with potential mortgage lenders, and in Class 042, a software‑as‑a‑service platform that uses artificial intelligence and machine learning to target consumers through digital advertising. A similar name used for comparable advertising, lead‑generation, mortgage‑matching, or AI‑driven marketing services would raise the closest record‑based concern, while uses outside those described are not automatically covered by this registration. The prosecution history shows no supplemental‑register filing; the mark proceeded through examination, was allowed, and was registered on May 24 2022, which is the latest meaningful status event. The supplied history contains no oppositions, cancellations or other enforcement actions. I'd treat this as a meaningful concern if you plan a name that touches the same advertising or AI‑driven mortgage‑lead services.
Informational only - not legal advice.Mark Service Mark
| Drawing type | 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S) /NUMBER(S) |
| Filing basis | Use in Commerce (§1(a)). |
| Status | Registered. The registration date is used to determine when post-registration maintenance documents are due. |
Key dates
| Application filed | Dec 18, 2020 |
| Published for opposition | Jul 20, 2021 |
| Notice of Allowance | Sep 14, 2021 |
| Registered (Principal) | May 24, 2022 |
| Status date | May 24, 2022 |
Goods & services
Providing demand creation and lead generation activities and services; matching borrowers with potential lenders in the field of mortgage lending
Software as a Service (SaaS) featuring software that uses artificial intelligence and machine learning to target potential consumers for services and products through digital advertising
Owner & representation
| Owner | Mortgage Guru LLC |
| Address | 2003 Hardy Circle, Austin, TEXAS UNITED STATES 78757 |
| Entity | LIMITED LIABILITY COMPANY - organized in TEXAS |
| Attorney of record | Ruth Khalsa |
| Correspondent | Ruth Khalsa |
| Attorney email | r********@*****.com |
| Correspondent email | 2 emails |
| Correspondent phone | 8********3 |
| Correspondent address | TEMPE, ARIZONA |