LUVFIRST

What this record means

The record shows that LUVFIRST is a cancelled Principal Register trademark owned by Qiansheng Global (Fujian) Industrial Development Co., Ltd., with the cancellation finalized on August 6 2025 after a series of reconsideration and sanction orders. The registration covered only Class 018 goods – a long list of bags, backpacks, wallets, diaper‑carrier‑type items and related accessories such as daypacks, fashion handbags, messenger bags and wheeled luggage. Because the protection is limited to those specific bag‑related products, a similar name used for unrelated services or for goods outside this class would present a much farther concern, but the record does not give the owner control over every possible use of the word “LUVFIRST.” The prosecution history shows no supplemental‑register filing; the mark was approved for the Principal Register, later reconsidered, and ultimately terminated. The supplied history contains no oppositions, cancellations by a third party or other enforcement actions. I'd treat this as a meaningful concern if you plan a brand in the same bag and backpack market, but the risk drops sharply for other product categories.