What this record means
The record shows that KEEP IT REAL COFFEE COMPANY is a live, Principal Register registration owned by Keep It Real Coffee Company LP, a Pennsylvania limited partnership, and it was officially registered on April 18 2023. The registration covers the single class 030 “Staple Foods” with the listed goods simply “Coffee,” and the first use in commerce is dated October 15 2021. Because the claim is limited to coffee, a similar name used for unrelated products such as apparel or electronics would be farther from the scope shown here, while another coffee‑related brand using “Keep It Real” could run into the closest record‑based concern. The record does not give the owner control over every possible use of those words in any context. The prosecution history shows a standard examination path with an examiner’s amendment in July 2022, a statement of use filed and accepted, and final registration on the Principal Register; it never moved to the Supplemental Register. The latest meaningful event is the registration confirmation on April 18 2023, and no opposition, cancellation or court activity appears in the supplied history. I'd treat this as a meaningful concern if you plan a coffee‑related mark that resembles “Keep It Real.”
Informational only - not legal advice.