WE KEEP IT REAL AROUND HERE

What this record means

The record shows that the application for “WE KEEP IT REAL AROUND HERE” is dead; it was abandoned on June 7 2023 because the applicant failed to respond to an Office action, and the owner listed is Trenton Hayward, an individual. The filing covered only Class 025 clothing – specifically shirts, t‑shirts, pants, shorts, sweatshirts, hoodies and hats – so a similar phrase used on apparel would be the closest area of concern, while uses on unrelated goods would fall farther from the scope shown here. The record does not give the owner control over every possible use of the words “we keep it real around here.” Because the application never reached registration, there is no Supplemental Register entry or related examination sequence to note. The latest meaningful event is the abandonment notice dated June 7 2023, and no enforcement actions appear in the supplied history. I'd treat this as a moderate concern if you plan a comparable name for clothing, but the risk drops for other product categories.