IT'S NOT HARD SOFT CLOTH

What this record means

The record shows that the mark “IT'S NOT HARD SOFT CLOTH” is live and registered on the Principal Register under serial 97309365, owned by CUR8 BRANDS LLC, a California limited liability company. The registration covers clothing goods, specifically men’s and women’s apparel such as pants, sport coats, suits, shirts, hoodies, shorts, pajamas, swimwear, and cover‑ups, with first use in commerce on December 15 2021. A similar name would raise the closest concern in the apparel sector, especially for items listed in the goods description. The record does not grant control over every use of the wording; it is limited to the goods and classes shown. No prosecution history or enforcement events appear, so the supplied history shows none. The latest status event is the registration date of August 8 2023. For someone considering a similar name, the presence of this active registration in the apparel field suggests a meaningful risk of infringement if the new name is used for comparable clothing items.