BEING REAL IS MANDATORY BRIM

What this record means

The record shows that the mark “BEING REAL IS MANDATORY BRIM” is dead because the owner, Brim, LLC, a Florida limited liability company, failed to file a Statement of Use or Extension Request after the Notice of Allowance was issued on October 7, 2025. The mark was registered on the Principal Register for class 025, covering clothing items such as coats, hoodies, pants, shirts, shorts, socks, sweaters, sweatshirts, tops as clothing, and clothing jackets. A similar name would raise the closest concern for apparel products within that class, especially items that are visually or functionally comparable to those listed. The record does not give the owner control over every use of the wording in all contexts. No enforcement actions, oppositions, or cancellations appear in the supplied history. The last significant event was the abandonment notice on May 11, 2026. For someone looking to use a similar name, the main risk lies in the apparel market where this mark once had priority.