What this record means
The record shows that “OH MY GUM!” is a live, registered mark on the Principal Register, owned by MSBH Limited, a limited company organized in the United Kingdom. The mark protects the goods “Chewing gum; Sugarfree chewing gum” under class 030, with first use in July 2020. A similar name would raise the closest concern for chewing gum products, especially those marketed as sugar‑free. The record does not give the owner control over every use of the words “OH MY GUM!” outside that specific scope. The prosecution history shows a straightforward path: the application was filed on January 31 2023, published for opposition on December 12 2023, and finally registered on February 27 2024. No opposition, cancellation, or enforcement actions appear in the supplied history. The next consequential date is not listed. For anyone thinking of using a similar name for gum products, this record suggests a meaningful risk of conflict in that market.
Informational only - not legal advice.