What this record means
The record shows that “VH VIVIENNEHU NEW YORK” is a live, registered mark on the Principal Register, owned by Vivienne Hu LLC, a limited liability company organized in New York. The mark protects cosmetics and cleaning products, and women’s clothing such as shirts, dresses, skirts, blouses, and shoes, with first use in commerce dating back to 2013 for clothing and 2019 for cosmetics. A similar name would raise the closest concern in those same goods categories, especially if the new use is in cosmetics or women’s apparel. The record does not give the owner control over every use of the wording; it is limited to the goods listed. The prosecution history shows the mark was allowed and registered after a statement of use was accepted, with no indication of a supplemental register or descriptiveness refusal. The most recent event is the registration on November 18, 2025, and no enforcement actions appear in the supplied history. For someone considering a similar name, the presence of a live, principal registration in cosmetics and women’s clothing suggests a meaningful risk of conflict in those areas.
Informational only - not legal advice.Goods & services
Cosmetics
First use: Oct 01, 2019
Use in commerce: Oct 01, 2019
Shoes; Women's clothing, namely, shirts, dresses, skirts, blouses
First use: May 01, 2013
Use in commerce: May 01, 2013