What this record means
The record shows that “ALPHABET LORE” is a live, registered mark on the Principal Register, owned by Michael Salcedo. It covers a wide range of toys and game items, including action figure toys, board games, card games, plush dolls, and related accessories, all first used in commerce on May 16 2023. A similar name would raise the closest concern in the toy and game sector, especially where the goods are identical or closely related to those listed. The record does not give control over every use of the wording, only over the goods and services specifically enumerated. There is no prosecution history to indicate a descriptiveness refusal or Supplemental Register move. The most recent event is the registration on September 23 2025, with no further maintenance dates provided. No enforcement actions appear in the supplied history. For someone considering a similar name, the presence of this active registration in the toy and game classes suggests a meaningful risk of conflict in that market.
Informational only - not legal advice.Goods & services
Action figure toys; Bathtub toys; Board games; Card games; Dice games; Plush dolls; Plush dolls created from children's drawings; Plush toys; Plush toys with attached comfort blanket; PVC toy figures; Toy action figures; Toy action figures and accessories therefor; Toy airplanes; Toy boats; Toy cars; Toy masks; Toy vehicles; Toy face masks; Vinyl dolls; Decorative toy mobiles and plush toys for children made of felt; Novelty plush toys for parties; Playing pieces in the nature of miniature action figures and toy model vehicles for use with table top hobby battle games in the nature of battle, war and skirmish games, and fantasy games; Smart plush toys; Soft sculpture plush toys; Stuffed and plush toys
First use: May 16, 2023
Use in commerce: May 16, 2023
