M MASTERCHEF
Live · Registered LIVE/REGISTRATION/Issued and Active
What this record means
The record shows that the mark “M MASTERCHEF” is live and registered on the Principal Register under serial 98007421, owned by Shine TV Limited, a corporation organized in the United Kingdom. The registration covers a wide range of electric cooking appliances and related utensils, including electric frying pans, slow cookers, grills, ovens, and air fryers, among others, with first use in commerce in November 2018. A similar name used for products or services that fall within this broad set of electric cooking equipment would raise the closest record‑based concern. The record does not grant control over every use of the wording; it applies only to the goods listed. The most recent event is the registration confirmation on July 29 2025, and no enforcement actions such as oppositions or cancellations appear in the supplied history. For someone considering a similar name, the presence of this active, broad‑scope registration suggests a meaningful risk of conflict if the name is used for comparable electric cooking devices.
Informational only - not legal advice.Mark Trademark
| Drawing type | 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S) /NUMBER(S) |
| Filing basis | Use in Commerce (§1(a)). |
| Status | Registered. The registration date is used to determine when post-registration maintenance documents are due. |
Key dates
| Application filed | May 22, 2023 |
| Published for opposition | Jun 04, 2024 |
| Notice of Allowance | Jul 30, 2024 |
| Registered (Principal) | Jul 29, 2025 |
| Status date | Jul 29, 2025 |
Goods & services
Electric frying pans; electric cooking pots for household purposes; electric slow cookers and electric pressure cookers; electric table grills; barbecue grills; cooking utensils in the nature of cooking grates for use with grills; fitted barbecue grill covers; electric cooking ovens; baking ovens; electric grills; electric food steamers; electric vegetable dryers; electric air fryers; electric kettles; electric broiling pans; combination electric steamers and ovens; electric appliances for making yoghurt; electric cooking pots; electric cookware, namely, roasters; electric food warmers; electric rice steamers; electric vegetable steamers; bread baking machines; cooking ovens; cooking ranges; electric deep fryers; electric hot plates electric flatbread and tortilla makers; electric corn dog makers; electric krumkake makers; electric pizzelle makers; electric skillets; Multi-purpose, electric countertop food preparation apparatus for cooking, baking, broiling, roasting, toasting, searing, browning, barbecuing and grilling food; electric griddles; electric crepe makers; cordless electric crepe makers; electric ebelskiver makers; electric four-square waffle maker; electric bubble waffle maker; electric heart waffle maker; electric Belgian waffle maker; electric pizza makers; electric waffle cone makers; all of the aforementioned goods are branded and/or promoted in connection with a famous television show
Owner & representation
| Owner | Shine TV Limited |
| Address | Shepherds Building Central, Charecroft Way, London UNITED KINGDOM W140EE |
| Entity | CORPORATION - organized in UNITED KINGDOM |
| Attorney of record | William C. Wright |
| Correspondent | William C. Wright |
| Attorney email | m********@*****.com |
| Correspondent email | m********@*****.com |
| Correspondent phone | 2********0 |
| Correspondent address | NEW YORK, NEW |