CRAZY BERRY CRUNCH
Live · Registered LIVE/REGISTRATION/Issued and Active
What this record means
The record shows that “CRAZY BERRY CRUNCH” is a live, registered mark on the Principal Register, owned by The Kroger Co. of Michigan. It protects the phrase for breakfast cereals, specifically staple foods, first used in commerce on January 22, 2024. A similar name would raise the closest concern in the same category of breakfast cereals, while uses in unrelated food categories would be farther from the scope shown. The record does not give the owner control over every use of the wording in all contexts. The prosecution history indicates a smooth path to registration with no opposition or enforcement actions recorded. The latest event is the registration on November 26, 2024, and no further maintenance dates are supplied. With no visible enforcement activity, the history suggests a meaningful risk for anyone wanting to use a comparable name in the breakfast cereal market.
Informational only - not legal advice.Mark Trademark
| Drawing type | 4 - STANDARD CHARACTER MARK |
| Filing basis | Use in Commerce (§1(a)). |
| Status | Registered. The registration date is used to determine when post-registration maintenance documents are due. |
Key dates
| Application filed | Jun 12, 2023 |
| Published for opposition | Dec 19, 2023 |
| Notice of Allowance | Feb 13, 2024 |
| Registered (Principal) | Nov 26, 2024 |
| Status date | Nov 26, 2024 |
Goods & services
Owner & representation
| Owner | The Kroger Co. of Michigan |
| Address | 40399 Grand River Avenue, Novi, MICHIGAN UNITED STATES 48375 |
| Entity | CORPORATION - organized in MICHIGAN |
| Attorney of record | Laura C. Gustafson |
| Correspondent | Laura C. Gustafson |
| Attorney email | s********@*****.com |
| Correspondent email | s********@*****.com |
| Correspondent phone | 4********8 |
| Correspondent address | SAN FRANCISCO, CALIFORNIA |