M MASTERCHEF

What this record means

The record shows that “M MASTERCHEF” is a live, registered mark on the Principal Register owned by Shine TV Limited, a limited company organized in the United Kingdom. The registration covers tableware such as knives, forks, spoons, chef knives, kitchen knives, a hand‑operated kitchen appliance for dicing, slicing and chopping food, hand‑operated scissors, spatulas, and fruit, vegetable and potato peeling knives, all branded and promoted in connection with a famous television show. A similar name would raise the closest concern for use in the same or related kitchen‑tool or food‑service goods, especially those marketed under a television‑show brand. The record does not give the owner control over every use of the wording, only over the specific goods listed. The most recent event is the registration on June 2, 2026, with no enforcement actions recorded. For someone considering a similar name, the presence of this active, specific‑goods registration suggests a meaningful risk of conflict in the kitchen‑tool market.