ZEISS
Pending · Under Examination LIVE/APPLICATION/Under Examination
What this record means
The record shows a live, pending application for the mark ZEISS filed by Carl Zeiss AG, a corporation organized in Germany, and it is being examined for the Principal Register. The application covers advertising, marketing and promotional services for others—including viral marketing, billboards, online promotion and content creation—specifically in the fields of vision care, medical technology, semiconductors, industrial metrology, microscopy, photography, cinematography, spectroscopy and consumer optics, plus related retail store services; provision of information on additive manufacturing; and an online, non‑downloadable software platform for database management used in ophthalmology. A similar name used in any of those areas would create the closest record‑based concern, while uses outside those descriptions are farther from the scope shown. The record does not give the owner control over every possible use of the word “ZEISS.” The latest meaningful event is the grant of a third Statement‑of‑Use extension on Aug 20 2026, and the history contains no oppositions, cancellations or other enforcement signals. I'd treat this as a meaningful concern if you plan a brand that touches vision‑care advertising or related tech services.
Informational only - not legal advice.Mark Service Mark
| Drawing type | 4 - STANDARD CHARACTER MARK |
| Filing basis | Intent-to-Use (§1(b)). |
| Status | A third request for extension of time to file a Statement of Use has been granted. |
| Acquired distinctiveness §2(f) | In whole |
Key dates
| Application filed | Sep 08, 2023 |
| Published for opposition | Jan 07, 2025 |
| Notice of Allowance | Mar 04, 2025 |
| Status date | Aug 20, 2026 |
Goods & services
Advertising, marketing and promotional activities for others in the nature of viral marketing, billboards, promotional exhibits, sponsored ads, online promotion, website and content creation, and business services for the sale and purchase of goods and services, in the fields of vision care, medical technology, semiconductors, industrial metrology, microscopy, photography, cinematography, spectroscopy, and consumer optics; promotional marketing services for others in the fields of vision care using audio and visual media; advertising and marketing services in the fields of vision care provided by means of social media, blogging, video blogging; Retail store services featuring spectacle frames and lenses, eyeglasses, sunglasses, eyeglass cases, contact lenses, contact lens cleaning solutions, ski googles, sports glasses, reading glasses, magnifying loupes, microfiber cleaning cloths, screen cleaning wipes impregnated with a cleaning preparation, lens cleaning wipes impregnated with a cleaning preparation, liquid cleaners and cleaning sprays for screens, optical and spectacle lenses, antifogging agents for optical and spectacle lenses, binoculars, carrying cases and straps for binoculars, spotting scopes, carrying cases, straps, photo and camera adapters for spotting scopes, riflescopes, weather protection covers for riflescopes, camera lenses, filters for camera lenses, digital cameras, carrying cases for camera lenses and digital cameras; retail store and wholesale store services featuring optical apparatus and instruments, measuring apparatus and instruments, ophthalmology and medicine; Data processing services, namely, compilation of data in computer databases
Provision of information in the field of additive manufacturing
Providing online non-downloadable computer software platforms for database management for use in the field of ophthalmology
Owner & representation
| Owner | Carl Zeiss AG |
| Address | Carl-Zeiss-Strasse 22, Oberkochen GERMANY 73447 |
| Entity | CORPORATION - organized in GERMANY |
| Attorney of record | Ronald S. Kadden |
| Correspondent | Ronald S. Kadden |
| Attorney email | r********@*****.com |
| Correspondent email | 3 emails |
| Correspondent phone | 3********5 |
| Correspondent address | CHICAGO, ILLINOIS |